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It’s important for a practice to demonstrate your unique identity and value proposition through online presence.
In the modern digital age, potential patients who are in need of your medical services are going to search online for the best medical practice in their area. They want to know more about their doctors and medical team than just the name of the practice and the specialty.
To demonstrate your expertise and to help potential patients get to know you better, it is essential that you have a well-designed website that caters to your patients’ needs and also complies with search engine algorithm requirements.
You will have plenty of competition online no matter what your area of medical specialty may be, so it is critical that your website helps you stand out from the others.
Search Engine Optimization will work to ensure that your website is optimized for Google’s algorithms so that you can rank as high as possible in the search engine results pages (SERPs), but website design and development also plays a part in ranking.
At Practice Ramp, our experienced website development team understands the digital needs of your patients as well as the search engine requirements, and we are ready to go to work for you to create a website that performs as optimally as possible.
As a physician, your website needs to consider all of the factors that any other business website would as well as the particular components of healthcare such as security and privacy. The web design specialists at Practice Ramp will ensure that your website includes all of these components and remains user-friendly. We will also make sure that you have all of the features that will make visiting your website a pleasant experience for all of your current and future patients.
Practice Ramp believes that every healthcare organization should have a customized website design that highlights the expertise of the providers and staff and shows your brand.
We will not use templates or recycled website designs that have been created in the past. Instead, we get to know you as a professional, find out what is most important to you when it comes to attracting patients, and design a website that is an extension of you as a doctor.
We will also ensure that it includes features which users and search engines find most important, including mobile responsiveness, user-friendly navigation, secure online forms, and links to your social media accounts.
A large majority of people who are using the internet to find products and services they need are doing so on their mobile devices such as phones and tablets. Because of this, it is necessary to ensure that websites are able to conform to the restrictions and parameters of the mobile screen.
Websites which are only designed to be viewed on a computer screen will certainly make an individual using their phone to access your website bounce back to the search results and find a medical practice’s website that loads quickly and normally on their screen for the best possible experience.
You may have the best healthcare practice and the most expertise in your field, but if your website is difficult or unnatural to navigate, it will not result in conversions or more patients in your office.
If a patient gets lost trying to find your contact information, they are very likely to give up and move on to the next name on the search engine results (SERPs) list. To prevent that, Practice Ramp makes sure that your website has user-friendly navigation and an easily accessible contact page.
In the medical field, as well as, in the personal injury realm certain regulations prevent you from discussing personal medical matters with anyone except your patient.
When it comes to your website, the online forms that may need to be filled out must be secure from hackers. We understand how to build these types of forms so that you and your patients do not have to worry about sensitive information falling into the wrong hands.
Staying in touch with your patients is important to modern medical practice. Having an active and engaged online social media presence is also factored into the search engine algorithms. Facebook, Twitter, Instagram, LinkedIn, and other social media outlets allow you to connect with patients, find new patients, share your expertise, and even advertise.
We will make sure that links to your social media accounts are visible to visitors to your website.
At Practice Ramp we know that you are a busy, successful healthcare practice looking to expand your clientele by utilizing your online presence. We also understand that SEO takes time and energy in order to properly work the way it is intended to, and you likely do not have the extra resources to devote to proper SEO. That’s where we come in.
Our engineers, graphic designers, and SEO experts will develop and implement a SEO strategy, monitor its progress, make adjustments if necessary, and keep you updated at all times. That way, you can rest assured that your website is in capable hands and you can focus on what really matters – caring for your patients.
Contact us today to learn more about website design, SEO, and other services designed to help you grow your practice!