Law Firm Case Study

Strtategy

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SEO & PPC

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Website Development

it’s important for a business to demonstrate your unique identity through online presence.

The Client

A full-service law firm that helps with everything from child custody to business law.

The Problem:

Our client was doing everything right as far as their SEO strategy was concerned, but they weren’t getting the traffic and results they wanted or that their competitors were getting.

The Solution:

Audit everything. We ran some preliminary audits and found some potential issues such as site speed, backlinks and technical optimization. We also noticed that their content production was lacking in frequency and optimization.

So what did we do?

We started optimizing all the weakest points of the site!

We sped up the site by 20% in GTMetrix which showed increases almost instantly.
We disavowed backlinks built by their former SEO and rankings shot up to the 3rd positions.
We cleaned up a number of listings that were causing duplicates and inconsistencies in citation accuracy.
We created an air-tight content strategy that identified all questions and keywords for their practice areas.
Finally, we created a contact page with strong copy, calls to action and lead-in text.

The result:

The site’s ranking visibility increased 80%, traffic increased 40% and leads increased by 10%. This work was done in 2014- and we are still seeing results! Currently, our three-month rolling average is giving us lead increases of 10% and organic traffic increases of 15% on average!

The why:

Often overlooked in case studies is the why. At our agency, transparency doesn’t end with our contracts; we spill all the tea to help keep our clients competitive.

This worked because we fixed all the elements of the site that Google was looking at and the client wasn’t. We then provided Google with more information that was better optimized, structured and had better referring links. Now we could provide the exact details of what we sent our list but that wouldn’t be of much help to you.

What would be extremely helpful is for us to tell you to find as many of your customers pain points as possible and solve them with well-optimized content. This is also a great way to get links.
This also gave our client a level of authority and trust with their market, and the number of users to the site precipitously increased because of it.

Google noticed us becoming a resource and rewarded us accordingly.

Conclusion:

Our team created everything with the end user in mind. With so many stats, trends, “hacks” and the like available, we feel that it is important for law firms to focus all of their efforts on making their service business better for their user. When you put your user first, the ROI will follow! We can help you get there.

What to expect when you
work with us

Law Website Design

The website development team at Practice Ramp will work with you to create a custom website that speaks to your professionalism, expertise, achievements in the legal realm, and your personality. The most important keyword - custom.

Secure Online Forms

There may be sensitive information being exchanged between you and your clients. To ensure that this information is does not fall into the wrong hands, we will make sure that all online form submissions are done in the most secure way possible so that you and your clients can rest easy knowing the information is safe and secure.

Mobile Responsiveness

It is necessary to ensure that websites are able to conform to the restrictions and parameters of the mobile screen. In this case, size definitely matters! Websites which are only designed to be viewed on a computer screen will certainly make an individual using their phone to access your website.

Links to Social Media

Staying in touch with your clients and having an active and engaged online social media presence is also factored into the search engine algorithms. Facebook, Twitter, Instagram, LinkedIn, and other social media outlets allow you to connect with clients.