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It’s important for a business to demonstrate your unique identity through online presence.
Whether someone has sustained serious injuries caused by someone else’s recklessness or carelessness and needs representation to fight for the compensation they deserve or an individual has been accused of a crime and needs an experienced defense attorney or any other legal situation that people may find themselves in, most individuals will turn to search engines like Google to find the right legal representation for their circumstances.
As a law firm, you likely have a great deal of competition for those internet users looking for your services, so it is important that your firm’s website is visible and high ranking in the search engine results pages (SERPs).
The best and most effective way to get your website at the top of the SERPs (ideally in the top 3 results) is through Search Engine Optimization (SEO).
The techniques used in SEO ensure that search engines like Google recognize your website as reliable and trustworthy and therefore place you at the top of their results. When you are on the first page of search results, you are more likely to get contacted by people looking for you and your legal expertise.
At Practice Ramp, we have the knowledge, skills, and experience in SEO to fully optimize your website and get you the results you need to stay ahead of your competition.
In the past, people have taken recommendations from family, friends, co-workers, and acquaintances for the products or services they need. From plumbers to lawyers, people used to rely on individuals they knew to steer them in the right direction. Now they count on search engines to give them the best and brightest in the field based on the algorithms the engines use to rank websites.
The higher you rank on Google, the more likely it is that a potential client will call you.
Our SEO experts at Practice Ramp know how important it is to improve your visibility online and to be on that first page of search results. The vast majority of people will not go beyond the first page (and sometimes not even past the first 3 results) of results to find what they are looking for. When it comes to your law firm, we will work to get you the high ranking you want and more clients walking through your door.
SEO experts use their experience and knowledge of search engine algorithms to perform vital and essential updates, improvements, maintenance, and other activities on your website so that you are able to rank on the first page of search results.
This process is known as Search Engine Optimization (SEO). There are a variety of different processes involved in SEO that are mostly behind the scenes (on-site and off-site actions) and will drive traffic to your site and convert visitors into clients.
Web design and development, analytics, lead generation, link building, blog writing, and so much more are all a part of the SEO procedure. When all of these processes are combined, the finished product will demonstrate to Google and other search engines why your site is deserving of the top spot in the SERPs and will convince potential clients that you are the right attorney for their legal needs.
Local SEO is incredibly important when it comes to actually getting clients to contact your law firm because it focuses on your geographical region.
While it can be very impressive to say that your website ranks high nationally or even internationally, that ranking does very little for your Return on Investment (ROI) if the clients who actually need your services do not find you or are not calling you. A potential client in New York is not going to become your client unless your firm is located in New York. If you are based in California, that New York client is going to click away from your website and find an attorney that is close to home.
Local SEO practices make sure that your local clients find your website and can contact you without being frustrated by websites for attorneys that are not in their location. Adding geographical tags, claims your Google Maps location, and a variety of other activities help to ensure potential clients are finding your website and will convert once they reach your site.
At Practice Ramp, we focus on getting you the results you want to keep your law firm as successful as possible. One excellent way to get those results is through a well-optimized site which employs local SEO strategies.
At Practice Ramp we know that you are a busy, successful law firm looking to expand your clientele by utilizing your online presence. We also understand that SEO takes time and energy in order to properly work the way it is intended to, and you likely do not have the extra resources to devote to proper SEO. That’s where we come in.
Our SEO experts will develop and implement a SEO strategy, monitor its progress, make adjustments if necessary, and keep you updated at all times. That way, you can rest assured that your website is in capable hands and you can focus on what really matters – representing your clients. Contact us today to learn more about SEO and how we can help your get more clients and grow your practice.