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If you have ever visited a website for a company and, after briefly navigating the site, realized that you know very little about the company other than what product or service they provide, you may know how important it is for a business to demonstrate personality as well as expertise on their website. The same holds true for the websites of law firms.
As an attorney, you represent your clients as best as you can and fight for their best interests, but does your website communicate your passion and dedication to your clients? If it does not, you may want to consider a redesign.
At Practice Ramp, our website development experts know the importance of a customized website for law firms, especially when a client is trying to decide between your firm and your competition. We will design a website for you that illustrates your experience and skill as an attorney in your field as well as your personality.
There are a variety of legal specialties, and each attorney in those fields has a particular approach to their practice. When it comes to your law firm’s website, it is important that you stand out from other attorneys in your specialty while also remaining professional. The website development team at Practice Ramp will work with you to create a custom website that speaks to your professionalism, expertise, achievements in the legal realm, and your personality. The most important keyword – custom.
Many website developers will recycle their previous designs when they are working for another client in the same field. If a website for one attorney was great, why not use it again? Here’s why: it’s not the same law firm, so it shouldn’t have the website for another attorney. Practice Ramp makes sure that each design is unique to each client and communicates exactly what you want it to.
Our goal is to help you attract as many clients as possible, and those clients need to feel comfortable calling you after navigating through your website.
When it comes to your website, we will ensure that it meets the requirements of the search engines (yes, website design is included in their ranking algorithms) and also impresses your potential clients. We want to make sure that your website is an extension of your law firm, and we will also include critical features of modern websites, including mobile responsiveness, user-friendly navigation, secure online forms, and links to your social media accounts.
Most people are using the internet to find products and services they need (including legal representation) are doing so on their mobile devices such as phones and tablets.
Because of this, it is necessary to ensure that websites are able to conform to the restrictions and parameters of the mobile screen. In this case, size definitely matters!
Websites which are only designed to be viewed on a computer screen will certainly make an individual using their phone to access your website bounce back to the search results and find a law firm’s website that loads quickly and normally on their screen for the best possible experience.
Don’t lose out on a new client just because your website that doesn’t scale correctly and breaks on their cell phone.
People may already feel uncomfortable searching for an attorney, especially if they are in serious legal trouble, so it is important that you are able to make their experience as painless as possible. This should begin with your website.
You may have the best legal practice and the most expertise in your field, but if your website is difficult or unnatural to navigate, it will not result in new clients contacting you. If a client gets lost trying to find your contact information, they are very likely to give up and move on to the next website on the search results list. To prevent that, Practice Ramp makes sure that your website has user-friendly navigation and an easily accessible contact page.
Depending on the legal situation, there may be extremely sensitive information being exchanged between you and your clients.
To ensure that this information does not fall into the wrong hands, we will make sure that all online form submissions are done in the most secure way possible so that you and your clients can rest easy knowing the information is safe and secure.
Staying in touch with your clients is important.
Having an active and engaged online social media presence is also factored into the search engine algorithms. Facebook, Twitter, Instagram, LinkedIn, and other social media outlets allow you to connect with clients, find new clients, share your expertise, provide a way to illustrate your personality through photos and videos, and even advertise.
We will make sure that links to your social media accounts are visible to visitors to your website so that they can continue to get to know you better.
If your law firm is in need of a new, customized website that is sure to stand out in search engines like Google and impress potential clients, contact Practice Ramp.
Our expert website developers have the knowledge, expertise, and skills to create a custom website for your law firm that attracts as many new clients as possible, works to convert more visitors to clients than you ever thought possible, and show Google why you are a reliable law firm in your area.
Contact us today to learn more about our website design and development options and to set up a consultation to discuss all of our digital marketing services to help your law firm have the greatest visibility possible. We can help you to understand how your new website can benefit from Search Engine Optimization and other services.
It’s important for a business to demonstrate your unique identity and value proposition through online presence.